Ancillary Task Magazine Advert & Evaluatation

This is my Magazine Advert. After researching Music Related Adverts in Magazines, such as NME, I decided there were a few things needed to make my advert appear real...

1. Album name: Bright Lights 
2. Artist name: Lara Anstead
3. Reviews: NME & The Times
4. Album Release Rate: 16th April
5. Appropriate Record Label: A&M

After editing my image, creating a picture perfect model by removing all blemishes and uneven skin tones. I also used Adobe Photoshop to darken both the model's eyes, lips and eye brows. I used a white top to denote innocence within the model. The white top was also used because it stands out against the black background and forces the attention onto the model herself. Where do you ever see a spotty model in the centre of a Magazine or on the front of a CD... exactly you just DON'T! This is because we buy CD's mostly based on the music inside of it, but a contributing factor are the graphics on the Digi-pack. Susan Boyle wouldn't necessarily be described as 'cool' but I am not disputing the fact that she has talent! Because Boyle isn't exactly cool/ stereotypically attractive it certainly affects her sales. Artists such as Tinie Tempah, Lilly Allen and Jessie J are idols who direct their music to mostly teenagers. These teenagers aspire to be like them, look like them, act like them and be loved like them. Putting an attractive model on the front of my CD/ Magazine Advert attracts attention and bumps up sales, therefore portrays the Artist in an effective way, that my record label A&M agrees with.


The record label A&M (top left) is an obvious necessity because the Production Company produced the Artist and will obviously want the advertisement of their company.

Reviews are a must have because it gives the buyer confidence in the product, and using reputable companies furthers this confidence because they trust these companies. After researching reviewing comments I found "*****" were most popular to achieve a quick and powerful message to the buyer. Using the Coldplay album as an example, I found the comment "Their best yet" by 'NME' which I slightly adjusted to fit my particular Album ("Her best yet") and after already using 'NME' I decided a reputable company that 99.9% of the population know well or have at least heard of... 'The Times'. It is important to use well known companies, otherwise this trust exercise is useless because who trusts in something they haven't even heard of. I estimate that most teenagers know the Music Magazine 'NME' and most adults read 'The Times' therefore by using these two companies I hit a range of audiences.

The release date is another must have otherwise how will anyone buy the product if they don't know when it's on sale? "Album out now!" is a popular quote used, but a challenged this convention by creating tension and a growing excitement for the buyers as the release date edges ever closer.